Sundar Corporation


This biggest real estate opportunity of our time is to provide a space for reestablishing human connection as an essential part of everyday life.” 

Sundar, born in 1989 as a single tenant sale-leaseback company, is ready for a new chapter. The times are demanding a new direction.

“This is the story of the Piazza as a culture and the Piazza as a living built-environment; how the architecture of the Piazza shapes the culture and how the culture shapes us.”


We are in the midst of perhaps the greatest transformation in human history, which has created a crisis of loneliness traceable to the rise of the internet based modern lifestyle.

This has created an enormous challenge and an even bigger opportunity: a chance to develope entirely new asset classes that will accommodate a new Culture of Connection. 


“Imagine a place where the needs of the community are met through design that includes walkability, human-scaled multi-generational meeting places, inspired by traditional European city centers, where everything a person might need is available within easy walking distance. That place is the essence of Being Together.”


Acquisition Criteria

The building of the corresponding real estate asset real estate classes necessary to host that change in human culture, behavior and consciousness. Our concept is ready to go and we need sites around the United States.

We are ready to purchase for our 2025 Closings

We are seeking commercial and/or apartment/condo commercial mixed-use adjacent to dense suburban or almost suburban areas, generally in places that are not excessively cold. We are looking for 2-25 acre properties that were once developed, in a state of disrepair, or with leasing issues, or land adjacent to existing shopping centers, mall, big box with partial vacancies or obsolete. Also vacant college campuses/office parks/movie theater…

The Ideal City – La Città Ideale

The Ideal City, which for centuries has just been a dream, can now be realized. 

Now it is finally possible to build a place where the finest qualities of human culture are the basis for an Architecture of Connection, for creating a place to gather, to see and be seen, where the current existential problems of loneliness, climate change and longevity can be effectively addressed. 

In one design and culture the current existential problems of lonliness climate change,  and longevity — gain a much needed context in. Which to be addressed 

Social Connective Spaces

Learn more at https://arcetripiazza.com

Philosophy

  • “…This is what is the matter with us. We are bleeding at the roots, because we are cut off from the earth and sun an\d stars, and love is a grinning mockery, because poor blossom, we plucked it from its stem on the tree of Life and expected it to keep blooming in our civilized vase on the table.”
    DH Lawrence
  • But all of this was the “same old.” Those who really knew Harry Macklowe suspected it wouldn’t be long before he placed a bet that no one else would consider. His appetite for risk was that big. “As good as [most] real estate guys are as transactionalists, that’s how poor they are as conceptualists,” says Sam Zell. “That’s why they keep getting caught in oversupplies. Because what they do requires such a micro focus, their ability to then go macro is limited.”
    Vicky Ward
    THE LIAR’S BALL
  • “Art and architecture is a way to see the connection between Consciousness and matter
    Between silence and beauty
    Between truth and theory
    When we feel and experience these connections then we are one step closer to that connection growing to unity.”
    Barry B. Scherr

Team

Barry B. Scherr
Barry B. Scherr

For over 30 years, Mr. Scherr has identified specific asset classes where market interest is less intense, thus recognizing and creating opportunity.

Sundar and their investment group have been able to help provide unprecedented liquidity to both corporations and private sellers. By closing institutional deals with the speed and agility of private investors, Mr. Scherr utilizes unique investment structures and a long term approach.

Bio

Barry B. Scherr is a commercial real estate developer, investor, author and speaker on human potential and the built environment. He is the creator of a new asset class: The Arcetri Italian Lifestyle Piazza and The Quantum Arcetri Piazza.

Mr. Scherr is the Co-Founder of the Sundar Corporation, a national commercial real estate sale-leaseback company. He was an early pioneer in sale-leasebacks for the nationwide roll-out of big box

As president of Sundar Corporation, he developed a fast-track, multi-property approach to sale-leaseback transactions that established many of the standard practices use today. For the last 25 years, he has extensively studied how changing litestyles and culture are transforming the way we live and what we build. In early 2020 Mr. Scherr created a transformational new asset class: The Arcetri Italian Lifestyle Piazza, which he is now rolling-out across the U.S.A. and other countries. He is assembling an international team of experts to make this happen. This new asset class features a completely re-imagines piazza for every locale that will revolutionize the way people meet, live, shop and play.

Everything about the Arcetri Italian Lifestyle Piazza and the Quantum Arcetri Piazza concepts is designed to provide a home for the new wellness-oriented, conscious lifestyle that is a bridge between the intimacy of historical, antique city-centers of Italy, modern technological conveniences and the joy of being together. Mr. Scherr splits his time between the United States and Italy. He has been a practitioner of Transcendental Meditation for the past 50 years. Barry is also a hobby producer of olive oil and organic vegetables.

Contact

Barry B Scherr
President / Founder

Sundar Corporation

barry@sundarcorp.com

Phone +1-305-987-8871 
Whatsapp +1-305-987-8871 

505 Beachland Blvd
1-2048
Vero Beach, Florida 32963

Via San Leonardo 102 Int.
Florence, Italy 50125

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